WE ARE VERSATILE AND DEALING IN DIVERSE DOMAINS IS ONLY A CAKEWALK FOR US

BANKING & FINANCIAL PRODUCTS AND SERVICE

Indian economy is back on track. One of the fastest growing sectors in India is banking & finance. We serve clients in this domain including brokerage houses, corporates addressing equities, currencies, commodities and other financial services. And our clients in this space require resources who have a meticulous understanding of continuously evolving dynamics of the financial markets, not only from Indian perspective but also considering global environment.

Our consultants come from media, who understand the nuances of financial markets and are already exposed to business journalism.

INFORMATION & CONSUMER TECHNOLOGY

Over the years, India has been on a rising wave as far as technology space is concerned making its mark in software development, IT services and manufacturing of consumer technology products. Gone are the days when there was a time-gap in India for being introduced to new gadgets, gizmos and consumer goods.

Today, Indian consumers are as savvy as their western counterparts when it comes to adopting newest and the latest in consumer technology space. Our expertise comes from our tech-savviness and deep rooted understanding of the consumer behaviour. And, our clients see immense value in seeking advisory role from us

HEALTHCARE, HOSPITALS & MEDICINE

Over the many years, we have very closely worked with a number of multi-national healthcare companies and multi-specialty top-end hospitals.

An innate understanding of healthcare sector, research & editorial capabilities coupled with impeccable media credentials of our resources continues to be our strength.

It has led to many industry leaders entrusting responsibility of their corporate communications & public relations function into our hands.

FILMS, ENTERTAINMENT AND CELEBRITIES

According to an EY report, the Indian media and entertainment (M&E) sector stood at Rs. 1.38 trillion (~ US$ 18 billion) in 2020 and is estimated at Rs. 1.79 trillion (~ US$ 24 billion) in 2021. Further, it is projected to grow to Rs. 2.23 trillion (~ US$ 29 billion) by 2023, due to acceleration of digital adoption among users across geographies.

We are well poised to support such a growing industry and have been well exposed to managing PR Campaigns related to Films (Launches & promotions), Bollywood Celebrities and Music & Sports personalities. Ideating and innovating while preparing campaigns creatively have been our forte.

SOCIAL, NON PROFIT AND CSR

Recent changes in the Indian Company Laws now bring in more scope of corporate participation in social responsibility issues. It’s mandatory to utilise certain percentage of profit back to the good of the society by law.

Moreover, there are a plethora of NGOs undertaking serious initiatives around healthcare, education and social welfare issues of the less privileged ones.

Many of our clients in this domain have sought help in shaping out PR campaigns around their issues and we have successfully made their voice heard beyond traditional audiences.

EDUCATION

Over the years, Education as an industry has been growing very rapidly. While Indian colleges and universities are becoming more aggressive in their expansion, changing their orientation from classroom based teaching to creating vocation based and career oriented models, their international counterparts have their eyes set on India. In the recent past, we have seen many global education players showing a great interest in India and its talent.

In the days to come India is bound to produce its own Harvard, Stanford, Cambridge and Oxford setting standards for the rest of the world.